Brand Licensing by Pure Global
THE POLAR EXPRESS™
Train Ride
Train equipment and event elements vary by location. Inquire at your local venue for full details. THE POLAR EXPRESS and all related characters and elements © & ™ Warner Bros. Entertainment Inc. WB SHIELD: TM & © WBEI. (s25)
Pure Global delivers compelling, family-focused brand experiences through a powerful portfolio of owned intellectual property and globally recognised licensed brands.
We work with leading attractions to transform characters and stories into immersive, revenue-driving experiences. From seasonal events and live shows to walkaround characters and themed installations, our licensing solutions are designed to engage audiences of all ages.
We proudly support theme parks, holiday resorts, cruise lines, heritage railways, and visitor attractions across the UK and Europe.
Our Owned Intellectual Property
Pure Global owns and develops original, proven IP designed specifically for live events and attractions:
Dino-Mite
Prehistoric adventure experiences that excite and educate
Wild 2 Life
Animal-led entertainment with strong family appeal
Christmas Crew
Festive characters and experiences that drive seasonal footfall
Buggin’ Around
Fun, colourful insect-themed entertainment for younger audiences
Each concept is flexible, scalable, and fully supported with creative development, character delivery, and operational expertise.
Global Licensed Brands We Work With
Alongside our own IP, Pure Global partners with some of the world’s most loved children’s and family brands, including:
- Peter Rabbit
- Elves Behavin’ Badly
- PAW Patrol
- Paddington
- Bluey
- Postman Pat
- Ben & Holly
- Thomas The Tank
- Hey Dougee
- Peppa Pig
We manage licensing activation, production, and delivery to ensure every experience meets brand guidelines while delighting guests.
End-to-End Licensing & Experience Delivery
Pure Global offers a complete licensing service, including:
- Brand consultation and concept development
- Licensed character and themed event delivery
- Seasonal and long-term attraction programming
- Operational support and compliance
- Scalable solutions for single sites or multi-location rollouts
Our team understands both creative storytelling and commercial performance, helping partners maximise engagement, dwell time, and return visits.
Who We
Work With
We deliver brand-led experiences for:
- Theme Parks & Visitor Attractions
- Holiday Parks & Resorts
- Cruise Lines
- Heritage Railways
- Seasonal & Touring Events
Whether you’re enhancing an existing attraction or launching a new branded experience, Pure Global provides the expertise to make it a success.
From original IP to world-famous brands, Pure Global brings characters to life in ways that captivate audiences and deliver real results.
Contact us today to explore licensing opportunities and branded experiences.
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