Privacy Policy

USING OUR WEBSITE
As a visitor to Pure Global International Ltd’s website, you agree to this Privacy Policy. If you have any queries
about the use of your personal information, artiste or supplier information on our website, or about this
Privacy Policy, please contact us.
Pure Global International Ltd (“Pure Global”) operates an interactive website and may invite users to
participate through enquiry forms, testimonials, registrations, newsletters and social media. Whilst many
features can be accessed without providing personal information, some services may require information
such as your name, email address, telephone number or other contact details.
We take the privacy and security of your personal information seriously. We also recommend that you review
the privacy policies of any third-party websites you visit through links from our website.

COOKIES
Our website may use cookies. A cookie is a small data file stored on your device or within your browser when
you visit a website.
Pure Global may use cookies and similar technologies to understand how visitors use our website, including
which pages are visited and how frequently the website is used. Depending on the type of cookie, information
may be anonymous or may be associated with your device or browsing activity.
You can manage or disable cookies through your browser settings and, where applicable, through the cookie
controls provided on our website. Disabling certain cookies may affect the functionality of parts of the
website.

OUR COMMITMENT TO YOUR PRIVACY
Pure Global takes its responsibilities regarding personal data seriously and is committed to protecting your
privacy.
When we refer to “personal data” in this Privacy Policy, we mean information that identifies you or could
reasonably be used to identify you, such as your name, contact details and information relating to an event,
booking, engagement or enquiry.

WHO IS RESPONSIBLE FOR YOUR PERSONAL DATA
Pure Global International Ltd is the Data Controller for personal data that we collect and process in
connection with our business, website, bookings and services.
We process personal information relating to Artistes, Hirers, Clients, Suppliers, Contractors, Agents and other
business contacts in accordance with applicable UK data protection legislation, including the UK General
Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Pure Global International Ltd | Privacy Policy

Where required, Pure Global will maintain the appropriate registration with the Information Commissioner’s
Office (ICO).

PERSONAL DATA WE COLLECT ABOUT YOU
Depending on how you interact with Pure Global and use our services, we may collect:
• Your name and contact details, including email address, telephone number and postal address.
• Information you provide when completing an enquiry or contact form.
• Information you provide through forms on our website.
• Information provided when arranging or discussing a booking for an artiste, production, product or service.
• Business and billing information required to administer bookings, contracts and invoices.
• Information relating to your role, company or organisation where relevant to our business relationship.

INFORMATION ABOUT YOUR EVENT OR BOOKING
When you arrange or enquire about a booking, we may collect information about your event, venue, dates,
timings, entertainment requirements, production requirements and other information necessary to provide
our services.

COMMUNICATIONS WITH YOU
We may retain records of communications with you, including email correspondence, contracts, booking
confirmations, invoices, telephone notes, messages sent through social media platforms, website enquiries,
online chat and feedback.
This information may be collected when you contact us, when we contact you regarding an enquiry or booking,
or when you respond to a request for feedback.

HOW WE USE YOUR PERSONAL DATA
We only use personal data where we have a lawful basis for doing so. Depending on the circumstances, we
may process your data:
• To fulfil or take steps towards entering into a contract with you.
• To comply with a legal obligation.
• Where you have given us consent.
• Where processing is necessary for our legitimate business interests, provided those interests do not
unfairly override your rights and interests.

WHAT WE USE YOUR PERSONAL DATA FOR
We may use your personal data to:
• Provide our services to you.
• Communicate with you about enquiries, bookings, events, productions or services.
• Manage our relationship with you.
• Personalise and improve your customer experience.

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• Inform you about Pure Global news, services and offers that we reasonably believe may be relevant to you.
• Meet our health and safety responsibilities.
• Operate our business efficiently and properly.
• Administer accounting, invoicing, payments and financial records.
• Improve and develop our services.
• Manage relationships with Artistes, Suppliers, Agents, venues, subcontractors and other organisations
that provide services to us or our clients.
• Protect our legitimate business interests.
• Develop and manage the Pure Global brand, productions, products and services.

LEGAL GROUNDS FOR USING YOUR PERSONAL DATA
Our legal grounds for processing personal data may include:
• Performance of a contract or taking steps before entering into a contract.
• Our legitimate interests.
• Your consent.
• Compliance with a legal obligation.

OUR LEGITIMATE INTERESTS
Our legitimate interests may include:
• Keeping our records accurate and up to date.
• Understanding which Pure Global services may be relevant to clients and business contacts.
• Efficiently fulfilling contracts and providing services.
• Managing our business, suppliers, artistes and client relationships.
• Identifying ways to improve our services and customer experience.
• Protecting and developing our business.

MARKETING: HOW TO MANAGE THE MESSAGES YOU RECEIVE
We may send marketing communications where you have consented to receive them or where we are
otherwise permitted to do so under applicable law. These communications may include information about
new and existing Pure Global services, productions, artistes, events, offers and entertainment products that
we believe may be relevant to you.
You can opt out of marketing communications at any time by using the unsubscribe link included in marketing
emails or by contacting Pure Global.
If you opt out of marketing, you may still receive service communications that are necessary to administer an
enquiry, booking, contract or existing business relationship.
If you ask us to stop sending marketing communications, we may retain limited information about your
request so that we can ensure you remain excluded from future marketing lists.

Pure Global International Ltd | Privacy Policy

HOW LONG WE KEEP YOUR DATA
We retain personal data only for as long as is reasonably necessary for the purpose for which it was collected,
including to meet contractual, legal, accounting, tax and regulatory requirements.
Information relating to bookings, enquiries and business relationships may remain on our systems after an
event or enquiry has concluded where there is a legitimate business or legal reason for retaining it.
We periodically review the information we hold and will delete or anonymise information when it is no longer
reasonably required.

HOW WE PROTECT YOUR DATA
We take reasonable technical and organisational measures to protect personal data against unauthorised
access, unlawful use, accidental loss, corruption, alteration or destruction.
These measures may include password protection, access controls, encryption where appropriate, secure
systems and limiting access to personal data to individuals who reasonably require it for their role.
We keep our security arrangements under review and seek to follow appropriate industry practices.

SHARING YOUR DATA
We may need to share relevant contact or booking information with an Artiste, Agent, Supplier, venue
coordinator, event manager, production team member or subcontractor where this is reasonably necessary to
administer or deliver a booking or service.
We may also share information with professional advisers, IT providers, payment providers, accountants or
other service providers who assist us in operating our business, subject to appropriate confidentiality and
data protection obligations.
We will not sell your personal data. We will not disclose personal data to unrelated third parties unless we
have a lawful basis to do so or are legally required to disclose it.

INTERNATIONAL DATA TRANSFERS
Because Pure Global operates within the international entertainment industry, there may be occasions where
personal data needs to be shared with clients, Artistes, Suppliers or service providers outside the United
Kingdom in connection with an international booking or service.
Where personal data is transferred internationally, Pure Global will take reasonable steps to ensure
appropriate safeguards are used where required by applicable data protection law.

YOUR DATA PROTECTION RIGHTS
Subject to applicable law, you may have the right to:
• Request access to the personal data we hold about you.
• Ask us to correct inaccurate or incomplete information.
• Ask us to erase your personal data in certain circumstances.
• Ask us to restrict the processing of your personal data.
• Object to certain processing, including direct marketing.

Pure Global International Ltd | Privacy Policy
• Request the transfer of certain personal data to you or another organisation.
• Withdraw consent where consent is the basis on which we process your information.
Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.

HOW TO EXERCISE YOUR RIGHTS
To exercise any of your data protection rights, or to raise a privacy query, please contact Pure Global
International Ltd at:
Email: hello@pureglobal.co.uk
We may need to request information to verify your identity before responding to certain requests.
We aim to respond to valid data protection requests without undue delay and within the timescales required
by applicable data protection law. There is normally no charge for exercising your rights, although a
reasonable fee may be permitted by law in certain circumstances, for example where a request is manifestly
unfounded, excessive or repetitive.

COMPLAINTS
If you have concerns about the way Pure Global handles your personal data, please contact us in the first
instance so that we can investigate.
You also have the right to raise a complaint with the Information Commissioner’s Office (ICO), the UK
supervisory authority for data protection.

CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our business, website, services or
legal obligations. The latest version will be made available through our website.

COPYRIGHT
Copyright © Pure Global International Ltd. All rights reserved.
The content of the Pure Global website may not be copied, reproduced or used without appropriate written
permission, except where permitted by law.